A RESERVE price is the lowest price at which HCA is willing to sell the item for. If we don’t want to sell our item below a certain price, we may set a reserve price. The amount of our reserve price is not disclosed to our bidders, but you will see that our auction has a reserve price and whether or not the reserve has been met.

Why have a reserve price? HCA has found that too high a starting price discourages interest in some items.